Strategic management and competitive advantage concepts pdf
PDF Strategic Management and Competitive Advantage Concepts and Cases…Models, concepts, and topics that don't pass a simple test: "Does this help students analyze cases and real business situations? What's In? VRIO" - an integrative framework see next page for details. Broad enough to apply in analyzing a variety of cases and. The Results?
In business, a competitive advantage is the attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources , such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology. Competitive advantage is the leverage a business has over its competitors. This can be gained by offering clients better and greater value. Advertising products or services with lower prices or higher quality piques the interest of consumers. Target markets recognize these unique products or services. This is the reason behind brand loyalty, or why customers prefer one particular product or service over another.
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View larger. Request a copy. Download instructor resources. Additional order info. Buy this product. Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs.