Mastering Your Message
I’m an AM news radio guy.
I find the windshield-time passes much more quickly when I’m listening to an interesting news story, an interview, or a political analysis.
To me, it beats the heck out of the pop music station, or listening to some inflated jerk go on and on about some inane topic.
Anyway, I caught a fantastic three-minute interview with a guy named Stew Leonard, who runs a regional grocery store chain named for him.
He’s competing with all the big chains, plus Whole Foods, Trader Joe’s, local farmers markets, and a lot more.
And he’s wildly successful. Even though everyone knows he sells groceries at premium prices. He just opened yet another store here in the super-competitive New York area.
In the interview, he talks about how to master your message to be a great spokesperson for your company, and his recipe for a successful ad.
If you’re a business owner, this is an interview you must hear.
And you owe it to yourself to have a look at his website as well.
Take careful notes.