Frequently Asked Questions

How long before I start seeing results?

Our members notice an immediate change in the way buyers respond to them… you’ll be welcomed and respected rather than being treated like just another lowly salesman. Some of our clients have locked themselves in a room and implemented the system in their businesses over a weekend. That’s not the norm, but our goal is to have the system installed in your business and generating improved sales results within only 27 days.

The biggest factor in determining how quickly you will see results is how soon the tools are implemented in your business. Our one and only goal is to make every client successful. We give you proven tools, advice and support.

Our most successful members simply do what we recommend, and if you use the tools they way we teach you to use them, you too will be successful with the system… guaranteed!

Why do you say that your advice is “backwards” from other marketing and sales programs?

Most marketing advice for contractors is all about lead generation.  That can be very risky…and costly… and it takes more time to see results.  But our advice is backwards… As far as we know, we are the only company that focuses on closing ratio first as the best and fastest way to increase your sales and profits.  No program we’ve seen gives you the proven tools, systems and step-by-step training you need to start closing more sales almost immediately.

Are you saying I don’t need more leads?

Not exactly… it’s true that lead flow is the life blood of any business. What we found is that most of our system graduates were already generating leads from their website, referrals, direct mail, and other sources when they came to us.

The problem is that most were only closing 20% of those leads. That means that 80% of the time they were losing out to a competitor. The Closing Success System fixes your closing ratio first, which provides an immediate positive impact on your sales and profits, and assures that any future lead generation strategies you undertake will be much more profitable.

We counsel our members to wait until the Closing Success System is in place and your closing ratio where it needs to be before starting any new lead generation campaigns.

Why Can’t I Just Do This On My Own?

You can do this on your own. I’ll even tell you how to do it…

Put in hundreds and hundreds of hours and spend tens of thousands of dollars to become a selling and marketing expert. Then develop dozens of trust-building tools, scripts for interviews, meetings and follow-up calls… then test them to see which work and which don’t… and then refine those that work until they’re foolproof. It’s really as simple as that.

We’ve invested thousands of hours doing this for you already. It doesn’t make sense for you to reinvent the system we have already tested, refined and proven to work. You’ll end up spending much more money inventing your own system than using ours.

With the Closing Success System, you’ll see exactly what we’ve done and how we do it, and then use our templates to create your very own system.

What hidden costs are there?

Nothing is hidden.

You may see a small increase in your operating costs associated with printing some of the key tools. However, all the pieces we create are designed to be printed in small quantities on your color laser printer or at a local print shop like Kinkos or Staples. You won’t be printing a thousand copies of anything.

There may be some expense for graphic design. This is totally optional and most of our clients don’t spend the money and still get the great results.

Please keep in mind that you will be closing more business at the prices you want, so some small additional expenses will be money well spent.

How do I know the Closing Success System will work for my business?

The truth is that this system – as it is right now – does not work the same for all businesses. We feel that the businesses that it will work the best in are those that have a relatively large price point. It works even better in an environment where the buyer makes this type of purchase infrequently.

I think you’ll agree that the contracting business fits this description.

We don’t think that the System would work well in a retail environment like a grocery store, although it MAY work well in another type of retail, like a menswear store or a furniture store. We haven’t tested it in these industries.

Since 2002, we have worked with hundreds of businesses in building, remodeling, trucking, painting, IT companies, landscaping, and more. The system has worked with roofing companies, plumbers, insurance brokers, property management firms, and any number of other types of businesses.

If – after your Roadmap to Success call – we feel that the System will not be effective in your business, we will tell you right up front. In addition, we provide a 100% double guarantee.

Does the Closing Success System save me money on marketing and advertising?

It can.  Once we’ve driven your closing ratio higher, you can reduce the amount of lead generation advertising you do without any drop in your revenue and profits. Of course, you may decide to grow your business by keeping your lead generation marketing unchanged – or even increase it.

What if we already do everything your system teaches?

It’s very unlikely that you are already doing EVERYTHING the Closing Success System teaches. But I understand that you may be skeptical. After all, there are a lot of people out there promising the world, and too few actually have anything new or different to offer.

To make you more comfortable, we provide a 100% guarantee. Since 2002, exactly three members have opted to get a refund, so I am confident that you will be thrilled with the System. Our Guarantee is fully explained during your Roadmap to Success strategy call.

Our members often say that our tools are exactly what they have always wanted, but just didn’t know how to put together. You may be doing some of the steps in our program in your own way. But it’s critically important to do the right steps consistently…in the right order. Our System hands you the powerful tools that we’ve developed and refined since 2002.

Will the Closing Success System still work if I don’t have office staff?

Yes… absolutely! As a business owner, you wear a lot of hats. The system was set up to fit clients of any size, whether they have support staff or not. We have done all the work and created all of the tools, and they are ready to put in place. Using the Closing Success System will actually save you time because you will spend less time per prospect call than you are spending now. The tools do the selling for you.

What if I’m too busy right now to implement the system… should I hold off and enroll later?

Your concern is valid; however, I want to be sure that you’re not just thinking that this isn’t the “right” time. If that’s it, then you have to realize that there’s never going to be a “right” time.

If you are truly so busy that you’re running all the time, then I wonder why you have read this far. My guess is that you’re spending a lot of time on non-productive tasks and you’re thinking, “There must be a better way…”.

The Closing Success System can help you. You see, the tools contained in the System will allow you to weed out the low-price shoppers, and will practically eliminate no-shows. Right there you’ll save untold hours of preparation time, not to mention the time to present your estimates. On top of that, since you’ll have the ammunition to close the sales you want, you can politely decline to bid on jobs you know won’t be profitable. All in all, you’ll have more time and be making more money. That’s a pretty good outcome, I think.

How do I get to ‘lock out’ my competitors?

When you subscribe to the Closing Success System, we ask you to give us the names of three of your competitors. Under the terms of your agreement, we will not allow them to enroll in this program as long as your agreement is active.

Can I talk to a few references?

It is our firm policy NOT to give our clients’ numbers out. Just like you, they’re busy running their business. Many clients have agreed to be references for us from time to time. Once we determine that you are serious about the Closing Success System, we will provide specific references that you can call.

And, when you decide to become a member, we will not provide your number to prospects either.

I still have questions – can I speak to someone live?

Of course! We realize this is a big decision, and we want you to be certain that this is the right path for you. You can ask us your question on the Contact page, or you call our office toll-free at (800) 346-4015.

More Questions?

Contact Us »