How to Kill Your Reputation… FAST


It happened to me again… This morning as I was getting out of my car in front of the post office, a pest control truck rushed past me only inches away, and doing well over the 25 mph speed limit in my little downtown. There was plenty of room for him to move over – …

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Your best source for new leads… that’s ignored by most


The other day I got a call at home from a chimney cleaner who claimed to have cleaned our chimney 13 years ago.  They wanted to “get back in touch” to see if we needed our chimney cleaned again. “Let’s see,” I said, “in the last 13 years you haven’t so much as sent a …

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All I could do is laugh…


I was at my exhibitor booth at the Painting and Decorating Contractors’ EXPO a few weeks ago giving out copies of my book.  One visitor looked at the cover and said, “I hate to tell you this, but there’s a misspelling on the cover of your book… I used to be an English teacher you …

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How many referrals can you get?


Joe Girard – author of How to Sell Anything to Anybody and the Guinness Book of World Records’ world’s greatest salesman – says that every customer has the potential to refer 52 other customers. Is your business averaging even half of that number… 26? Half of THAT… 13? Probably not. Most contractors I talk to …

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STOP Marketing for New Customers!


For years – decades even – contractors have focused their time, energy and marketing dollars on acquiring new customers. I read a recent article about a Harvard Business School research report that proves what I’ve been saying for years… namely that engaging your prior clients is a darned good marketing strategy. What the Harvard research …

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