I’m sick and tired of crappy ads


I’m sick and tired of crappy ads. I just got back from a week of vacation.  Waiting for me in the huge stack of mail were 37 postcards from trade contractors of different types… painters, remodelers, roofers, sealcoaters, plumbers, hvac guys, landscapers, window and siding guys, among others. And not a single one was a …

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Boosting Lifetime Client Value


Let’s catch up with where we’ve been this week… 1.  You have to spend money on marketing 2.  Advertising for clients does not suggest you’re no good 3.  Unless you market yourself, your target prospects won’t know you exist 4.  The key to understanding how much you can spend lies in Lifetime Customer Value. Today, …

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Your best source for new leads… that’s ignored by most


The other day I got a call at home from a chimney cleaner who claimed to have cleaned our chimney 13 years ago.  They wanted to “get back in touch” to see if we needed our chimney cleaned again. “Let’s see,” I said, “in the last 13 years you haven’t so much as sent a …

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Simple but Brilliant Marketing That You Can Copy


I had a meeting with a painter-client early this morning.  After the meeting, I stopped at a Starbucks before hitting the interstate back to my office.  (I’m usually a Dunkin guy, but I didn’t see one and I was a little desperate.) As I was waiting for them to fix my coffee, I saw this …

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Turn your vacation into a marketing opportunity


If you’re like me, it’s time to start planning your family vacation. But are you planning how to make your vacation work for you as a marketing opportunity? Yes, it’s true… with a little planning, you can turn your vacation into cold, hard cash. I’m going to show you two ways to use this strategy… …

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