Content Marketing in the Age of Information Overload


How has content marketing changed in this age of information overload? Prospects have access to tremendous amounts of information today. This means that your job when you meet your prospect has changed dramatically. Closing more sales means you need to provide more than “one-size fits all” solutions. Prospects have a better understanding of how products …

Keep Reading »

How Can I Get More Quality Leads from My Contracting Company Website?


I am staying with the theme of lead generation for remodeling, painting, roofing, landscaping or any other contracting business. My latest Podcast is available and it is a must listen if you want to get a better return on your website investment. My youngest daughter is very interested in growing things. This spring we worked …

Keep Reading »

CMCSB026 – Better SEO Higher Quality Contracting Leads


The burning question most contractors want answered is: How can I get more high quality leads from my contracting company website? Moshe Zchut founded NetLZ Consulting in 2007. He had been providing software and IT services for companies since the 1990’s. We have collaborated on many successful websites for my clients. This podcast is packed …

Keep Reading »

A Picture Can be Worth a Thousand Words on Your Website


This week I will give you insights and observations on a website approach this is unique. I was speaking to a prospective client who was referred to me about 10 days ago. They have been very successful using word of mouth marketing but they now believe that they need to have a solid web presence. …

Keep Reading »