How to get in front of more quality leads


This week’s Quick Tip™ is authored by Bernie Heer. In the survey we did earlier this year, this is the number one topic you wanted us to talk about in these Quick Tips™, so here goes… The people that you market to will become your clients. Maybe that seems obvious to you, but so many …

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3 Must-Have Features To Improve Customer Happiness


This week’s Quick Tip comes to you from my business partner, Bernie Heer. I read an article recently about Dr. Noriaki Kano – professor emeritus of the Tokyo University of Science – who researched how various product features affect customer happiness. I think his work has direct bearing on your business. Dr. Kano identified three …

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How to Escape the Low Price Battle


On Wednesday of last week, my partner Bernie Heer the featured expert on Adam’s Hudson’s MegaMarketer’s Coaching call. If you don’t know Adams, you should.  He’s been working with segments of the contractor community – mainly HVAC contractors, plumbers and electricians – for 25 years or so.  His focus is primarily on lead generation, although …

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The One Question You Have to Ask Every Client


Question: What is the One Question You Have to Ask Every Client?  The one question that you have to ask every client is this: Is there anything we could do to improve our service or was there anything we could have done to improve our service? Seems easy enough and you can really make this …

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Efficiency in Construction Means Bigger Profits


I have noticed lately that contractors seem to be having a difficult time staying on top of all the “stuff” they need to do. So this week I will offer some thoughts on efficiency so you can generate bigger profits in your construction and contracting business. The idea for this week’s tip came from the …

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