How to Double Your Profits – Part 1


So many building trade contractors I talk to are struggling to make a profit.  Even those who are busy find that their profits slip away during the job, and they end up barely breaking even after all that work. If you aren’t making any profits, then pretend the title is “How to Make a Profit.”  …

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How to get in front of more quality leads


This week’s Quick Tip™ is authored by Bernie Heer. In the survey we did earlier this year, this is the number one topic you wanted us to talk about in these Quick Tips™, so here goes… The people that you market to will become your clients. Maybe that seems obvious to you, but so many …

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Where’s Your Switch? Do You Have One?


This week’s Quick Tip is authored by Bernie Heer. It’s mid-August… busy-time for most contractors.  (If you’re NOT busy, we should talk…) This week I figured I’d take a little different direction… and talk about a quick and easy way to improve the quality of your life. I just got back from vacation at Lake …

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3 Must-Have Features To Improve Customer Happiness


This week’s Quick Tip comes to you from my business partner, Bernie Heer. I read an article recently about Dr. Noriaki Kano – professor emeritus of the Tokyo University of Science – who researched how various product features affect customer happiness. I think his work has direct bearing on your business. Dr. Kano identified three …

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People Lie To Me Every Day


(This week’s Quick Tip is courtesy of Bernie Heer.) People lie to me every day. Seriously, every single day someone I’m trying to help lies right to my face.  Or, more accurately, into my ear, since we’re usually on the phone. But you know what?  I don’t mind.  In fact, I’m glad they do it. …

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