Supporting A Great Cause


I am posting this to you this week for 2 reasons. Number 1 to thank you for being a faithful reader of our weekly tips. We have received so much positive feedback this year it is especially gratifying. Our open rate is 3 times the industry average so we figure we are doing something right. …

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Simple Things You Can Do TODAY


The week between the Christmas holiday and New Years is often down time.    A chance to get the office organized; wrap up the end of the year billing & collections and review the past year and start planning and laying the foundation for the coming year. It’s also a good time to take a look …

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What Your Marketing is REALLY Supposed to Do


What is the purpose of marketing anyway?  I guarantee if I asked one hundred business people this simple question, I’d probably get one hundred different answers. Here is what I know to be true based on the success of our clients: Attract the prospect’s attention so that they seek more information about your company; Educate …

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You Want Fries Wit’ Dat?


This past week I was conducting a training session with a team of home service techs for one of our clients. We developed a tool they are using during the service call to get the prospect to buy additional services or products. It’s the old, “While I’m Here Did You Know We Do This Too?..” …

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Do It


Procrastination is your biggest enemy. Most of us think – I will have time to do that as soon as I finish this. If you are honest with yourself you will realize that there are key things in your marketing that you just never get to or worse you wait until the deadline and then …

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