Mastering Your Message

I’m an AM news radio guy. I find the windshield-time passes much more quickly when I’m listening to an interesting news story, an interview, or a political analysis. To me, it beats the heck out of the pop music station, or listening to some inflated jerk go on and on about some inane topic. Anyway, …

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“I can’t complain but sometimes I still do…”

… Life’s been good to me so far. Joe Walsh. I saw Joe Walsh in concert many years ago at the Dutchess County Civic Center in Poughkeepsie, New York.  My old stomping grounds. I don’t remember much except that he sang Desperado while sucking on a helium balloon. We all love to complain, don’t we? …

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“… Look at everything she’s doing!”

A building designer named Jenny Pippin, who I’m doing some work with, shared with me an email she sent to an architect who asked her for advice in getting more referrals. Her response is an incredible demonstration of the saying, “Of course she’s successful… look at everything she’s doing.” Jenny is exceptional in several ways, …

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Why Should I Choose You? (Part II)

Last week I wrote about finding your Why…  how to answer the question, “Why should I choose you over your competitors.” I got some very nice feedback about that article, which you can read here in case you missed it.  I include a great list of questions you can ask yourself to help you with …

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Why Should I Choose You?

This is one of questions the contractors I talk to seem to have a tough time answering. So let’s talk about it… I was sent a marketing book entitled MadScam. Great book. Not a new book – it was published in 2006, just as the internet was becoming a serious marketing medium – but the …

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