Our Founder - Bernie Heer
Here’s my story…
In May of 1998 I gave my employer notice and hung out my own shingle, thereby becoming a business owner for the first time.
Even though I thought I’d planned everything pretty well, like so many first-time business owners I had not answered the single most critical question that every business must answer… “How will I get clients?”
After beating my head against the wall for six agonizing months – mainly making cold calls – I managed to get my first client. A very small one. And, although I was happy to have this client, I realized that wasting another six months to get a second small client was not a path to great success.
Something had to change….
Luckily, a “chance encounter” with a brilliant marketer – who later became my business mentor – introduced me to the concepts that sowed the seeds of the Contractor’s Closing Success System. The methods he was teaching were so different from anything I had ever heard or read – and the thinking behind them so radical to me. Instead of hard-sell tactics, he was preaching education and engagement of prospects.
For the first time it I could clearly see how I would get new clients and build my business, and I could do it in a way that I was 100% comfortable with.
To make a long story short… I started using the new methods that I’d learned, tailoring them to my business. In no time, the phone was ringing, I was getting plenty of new customers, and my business was humming along nicely.
But I was curious… I wanted to find out why these methods work so well. I began to devour everything I could find about how to attract prospects and close more sales.
Thus began a journey into the hidden world of selling and marketing. I spent the next ten years – and over $100,000.00 of my own money – buying books and courses, attending seminars across the country, participating in mastermind groups, and subscribing to (and reading) newsletters and publications to become a highly skilled expert in the ‘dark arts’ of marketing and selling.
I compiled a library of material from every imaginable industry to figure out how the best businesses market themselves effectively, attract clients, and close sales. And from those strategies, I built my sales system.
I ultimately sold my business in 2011, at the age of 48, for a very healthy sum. Now, I’m no Bill Gates or Warren Buffett, but I’ve done okay.
I’m lucky… I have attained my goal of leading a life of personal freedom. And I owe it to the ideas I discovered and the selling system I developed, which is now available to building trade contractors.
My private mission now is to teach other business owners how to attain the same success and lifestyle for themselves.
I hope I’ll get a chance to help you reach this level.
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